We're in the middle of just about the best stretch of weather this summer (autumn here - that's another story), but our local supermarket has started stocking the Christmas items. Yup, on the second Saturday of September our local Tesco started putting out their Christmas chocolates and other items.
I know from my daughter, who has returned from her American summer, that Wal-mart has had their Halloween candy on the shelves for the past few weeks and she thought that was obscenely early, but this is beyond ridiculous. It isn't just that chocolate is perishable - I presume it'll last the 3 months - but these things take up room. Who wants to store chocolate Santas in their house for three months? And, it's not like you won't be able to find these items six weeks down the road.
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Comments:
marsman wrote:
Great article, nice to have to have pointed out. Matter of fact:
last Christmas was a disaster for any such advertising strategy
and it is likely to be repeated all over again. Some businesses
made already fools of themselves, learned it the hard way -
and are going to learn the next hard lesson again. Because
that's already into the counterproductivity of advertising,
getting people to hate it with all consequences.
If someone likes to the problems of the ad industry easy,
they are suffering from declining ad revenue everywhere,
the "Mad Avenue Blues" can be recommended, a song
parody in which fun is made of the ad industry's problem.
Fun that inlcudes, anticipates all those results of stupid
ad strategies. Much better to have fun, be two steps ahead
than simply be annoyed and disgusted.
http://www.youtube.com/watch?v=6CqRcCHk_Pc
9/15/2009 5:21 AM EDT
TheYank wrote:
marsman
That is a fantastic video / song. Thank you for bringing it to my attention.
9/15/2009 4:13 PM EDT
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