Leicester Cathedral should flood eBay with Richard III booklets

Let me say up front that I have no problem with Leicester Cathedral cashing in on the whole Richard III shebang. Churches need money too and if reburying a 500+ year old king puts coins in the coffers fair enough.

However, I think it's a bit rich for the man in charge of that whole affair to give a big "tsk tsk" to anyone else who might earn a penny or two out of the reburial.

The Dean of Leicester said:

"We've noticed that service booklets from the cathedral's services are being sold for extortionate prices on eBay, presumably by those who attended the services," he said.
"This is very sad - many would have welcomed being there and keeping this as a souvenir.
"We have had extra copies printed and we are selling a set of all three for £12.50 to cover costs from Christian Resources in St Martin's House, next door to the cathedral." 

Rather than moan about people selling the booklets at "extortionate prices" on eBay the Dean should flood eBay with his own booklets at whatever price he considers fair. That will put an end to anyone charging "extortionate prices" and will also earn the cathedral a few extra pounds. eBay is the opportunity, not a threat.